一、論壇背景

隨著數(shù)字化時代的來臨，人們對美好生活的向往是無窮的，消費者對于汽車數(shù)字化體驗的要求越來越高，而技術(shù)的革新正在幫助人類對于汽車的愿景一一實現(xiàn)。在未來，汽車不僅僅是一輛交通工具，更是一款融合未來科技、大數(shù)據(jù)互聯(lián)網(wǎng)的移動終端平臺。怎樣的數(shù)字化解決方案可以滿足Z世代用戶的期望？如何設(shè)計產(chǎn)品來滿足日益增長的多樣化的用戶需求？數(shù)字座艙與用戶體驗有著密不可分的關(guān)系，以用戶為中心的智能座艙將成為主機廠差異化競爭的核心領(lǐng)域。

2021年，我司將推出《數(shù)字座艙與用戶體驗論壇》。從數(shù)字化座艙、人機交互設(shè)計、場景化座艙及UX體驗創(chuàng)新入手，誠邀主機廠及相關(guān)企業(yè)數(shù)字化座艙設(shè)計專家及相關(guān)學(xué)者共同探討數(shù)字化座艙的發(fā)展趨勢及用戶體驗創(chuàng)新融合，全面及立體的打造未來出行產(chǎn)業(yè)風(fēng)向標(biāo)。

With the advent of the digital era, people's yearning for a better life is endless. Consumers have higher requirements for the digital experience of the car, and technological innovation is helping people realize their vision of the car one by one. In the future, automobile is not only a vehicle, but also a mobile terminal platform integrating future mobility and big data. What digital solutions can meet the expectations of generation Z users? How to design products to meet the growing and diverse needs of users? Digital cockpit is closely related to user experience, and the user centered intelligent cockpit will become the core field of differentiation competition of main engine manufacturers.

In 2021, our company will launch "digital cockpit and UX forum". Starting from the digital cockpit, human-computer interaction design, scene cockpit and UX innovation, we sincerely invite the digital cockpit design experts and relevant scholars from the main engine plant and related enterprises to discuss the development trend of digital cockpit and the integration of user experience innovation, so as to create a comprehensive and three-dimensional future travel industry vane.

二、論壇亮點

軟件定義汽車時代，數(shù)字化座艙的進(jìn)化之路

The Evolution Road of Intelligent & Digital Cockpit in SDV Era

以用戶為中心的HMI設(shè)計

UX Oriented HMI Design

基于場景化的汽車座艙

Senario-based Automotive Cockpit

如何提升用戶體驗以及滿足日益增長的個性化需求?

How to Improve UX and Meet the Increasingly Customized Demands？

針對自動駕駛用途的智能座艙安全設(shè)計

Safety Design of Intelligent Cabin for Autonomous Vehicles

?20+ 行業(yè)重量級嘉賓發(fā)言

20+ 座艙行業(yè)熱點話題分享

200+ 數(shù)字座艙行業(yè)專業(yè)人士聚首

20+ Distinguished Speakers to Share Their Insights

20+ Case Studies from Top Brands

200+ Digital Cockpit Professionals to Network

三、誰應(yīng)參與Who should Attend：

1、主機廠OEMs；

2、1級供應(yīng)商Tier 1；

3、軟件Software；

4、高級駕駛輔助系統(tǒng)ADAS；

5、芯片&傳感器Chip & Sensor；

6、中控顯示屏&數(shù)字儀表盤Central Control Display & Digital Instrument Panel；

7、抬頭顯示HUD；

8、車聯(lián)網(wǎng)IOV；

9、HMI設(shè)計HMI Design；

10、操作系統(tǒng)Operating System；

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