數(shù)字營銷“知與行”：內(nèi)容、品牌、體驗與創(chuàng)新

In?the?new?dynamic?phase?of?marketing,?new?pressing?problems?occur.?No?matter?you?are?from

B2B/B2C?brands,?e-commerce?platform?and?third?party?agencies,?are?you?facing?challenges?including

在營銷觀念與方法不斷更新迭代的今天，問題與機遇共生。不論你是廣告主，電商平臺或者第三方機構(gòu)，您是否面對著以下的營銷難題：

·?How?to?keep?track?with?customer?journey,?deal?with?the?ever-changing?consumer?needs?

如何把握客戶旅程，掌握不斷變化的客戶需求？

·?How?to?get?rid?of?antiquated,?disrupt?marketing?strategy?and?create?a?future-fit,?integrated?one?

如何擺脫陳舊的、分散的營銷戰(zhàn)略，制定與未來趨勢相符合、系統(tǒng)化的戰(zhàn)略？

·?How?to?output?attracting?marketing?content?

如何產(chǎn)出吸引人的營銷內(nèi)容？

·?How?does?your?brand?define?long-term?success?

品牌建設(shè)如何獲得長期的成功？

·?How?to?enhance?your?lead?generation?from?explosive?data?

如何從龐大的數(shù)據(jù)中找到你的潛在客戶？

·?How?to?measure?ROI?from?your?digital?marketing?strategy?

如何科學衡量營銷的投資回報率？

·?How?to?ensure?your?plan?is?adaptable?for?local?trends?

國際品牌的本土化營銷之路

在ADMS?2019?你將有機會了解到

知?:?行業(yè)真知的分享

What?:?Sharing?with?Firsthand?Knowledge

行?：?切實案例的指導(dǎo)

How?:?Guidance?from?B2B/B2C?Practical?Cases

ADMS將主要討論以下熱點問題

·?Brand?Building?&?Development?品牌建設(shè)與推廣

·?Mobile?Marketing?and?short?video?移動營銷與短視頻

·?New?Media?Channels?新媒體營銷

·?KOL?and?Influencer?KOL與影響者營銷

·?Content?Optimization?內(nèi)容提升與優(yōu)化

·?Martech?Innovation?&?Operation?營銷技術(shù)創(chuàng)新與運營

·?Omni-channel?Solution?全渠道戰(zhàn)略

·?Account-Based?Marketing?基于客戶的營銷

·?Customer?Experience?and?Insights?消費者體驗和用戶洞察

·?Data?Mining?and?Analyzing?數(shù)據(jù)挖掘分析

·?Growth?Hacking?增長黑客

·?From?Marketing?to?Growth?從營銷到增長

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早鳥票2：9800元/人

大會門票：11800元/人

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